Logo, corporate identity, brand book and promotional materials for a polymer-coated steel manufacturer.
The key areas in which polymer-coated galvanized steel coils are used are construction, production of household appliances, furniture, consumer goods, and the automotive industry.
POLYSTEEL strives to take care of the environment, therefore, it spares no expense in the introduction of advanced technologies related to this.
Client: POLYSTEEL
Location: Kharkov, Ukraine.
Website: polysteel.com.ua
Project: Logo, Identity, Guideline, Product catalog.
Year: 2022
Design: Vladimir Pechonkin studio
Website: polysteel.com.ua
Project: Logo, Identity, Guideline, Product catalog.
Year: 2022
Design: Vladimir Pechonkin studio
This is an approved version of the logo that is already being actively implemented. The idea of the logo in a double sense, where the first letter of the name is associated with the polymer coating process and with the rolled steel coils themselves.
The color of the graphic part of the logo is the standard green, as a symbol of environmental friendliness. It looks good on various corporate backgrounds.
A careful selection of colors for the font part of the logo was carried out. The most suitable was gray with a slight blue-green tint and the original name Lichen Green.
At the request of the client, two versions of the corporate identity were developed. One of them is in light style as shown below. The round graphic element has become an interesting and harmonious basis for design.
Below is the second design option in green tones. It looks brighter and thus attracts more attention, which is quite appropriate for marketing purposes.
The purpose of the catalog is to showcase the wide range of polymer coatings and highlight the company's commitment to the environment in the manufacturing process.
The prepared guidelines for the use of the logo, corporate graphics, colors and fonts will serve as a consistent and harmonious design of offline and online advertising media in the future.
